What is Fast Fashion Exactly? | Little White Dress and Denim Jacket

After I wrote a post a few weeks ago about why, despite my mission towards a more sustainable wardrobe, I would be keeping my fast fashion pieces instead of throwing them all out. I got a ton of comments and I’m glad to know that this is something you guys are thinking about too. However, I also got a few comments that made me realize that perhaps the concept of fast fashion isn’t as intuitive as I thought. A few people both online and in real life something along the lines of, “I don’t shop fast fashion, I shop at places like Ann Taylor or ASOS.” Well, I hate to break it to you, but those places are fast fashion! Today I’m going to break down what exactly is fast fashion so you can make shopping decisions with all of the facts behind you, whether you decide to continue to shop from fast fashion brands or not.


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